Hotels are the New Museums

This is my strong belief, and here’s why.

Do you often stay in hotels?

Would you prefer staying in a hotel adorned with original art on its walls?

Would you pay more for high-quality, masterfully crafted items (what we call luxury)?

Do you enjoy the idea of experiencing nature, sculpture, paintings, music, food, spa treatments, and parties all in one place for a weekend?

If your answers are "Yes," then we should fill all hotels with art. By doing so, these artworks will reach a much broader audience, transforming the way we experience both travel and art. And while we're talking, 21c Museum Hotels did it :)

So the real question is — contemporary or classic?

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